1.61803398875 … This is what is known as the Golden Ratio. It is an irrational number similar to that of pi. Dr Stephen Marquardt has medical scientific proof that beauty is not subject to one particular race or culture. With the help of phi, he has been able to produce a mask using the pentagon and decagon as the foundation.

 

I will use the outline of the Marquardt mask for my exhibition to show another level of beauty and how far the obsession of beauty has gone.  This will be positioned after the beauty quotes and just before the magazine section to signify the bridge between the real and the fake.

 

 

WORKS CITED

PhotoshopSurgeon (2010) Formula for Beauty: Anyone can look hot with the golden ratio Online:www.youtube.com (accessed: April 30th)

PhiPointSolutions (2012) Beauty Online:www.goldennumber.net (accessed: April 30th)

 

Video looking at the pressures we face from society

Beauty pressures:

 

This video clearly explains what I have previously spoken about. It is now common knowledge that the beauty industry is so large and so fierce that the influences it can have on young people, particularly girls, can lead to a negativity about their looks and appearance. This video is unmistakably exposing how the beauty industry can take away the innocence of a child through the power and beauty campaigns.

Many of us would like to think we are independent and are not easily influenced, however, if you were to look at the hair, skin and make-up products you own, you would soon realise how affected and influenced you have been.

This advert combined with the Dove advert has really made me question how we view ourselves compared to how we should view ourselves and the reasoning behind this. I have now begun to think about my performance as a way to expose the differences between real and fake. Even female celebrities are scrutinised for looking ‘rough’ when they have no make-up on. If that is how they are treated for trying to be a ‘natural beauty’ then we cannot blame them for always wearing make-up when they step out of the house.

WORKS CITED

Piper, Tom (2007) Beauty Pressure Online: www.youtube.com (accessed: April 29th 2013)

Incorporating my preparation as part of my daily routine, only washing my hair every-other-day:

AM

Wake up

Wash my face (no soap)

Allow to dry

Apply moisturiser to face and neck

Apply vaseline to lips

PM

Remove make-up

Wash face (no soap)

Allow to dry

Apply moisturiser to face and neck

Apply vaseline to lips

AM

Wake up

Wash face (no soap)

Shampoo hair and rinse

Condition hair, leave in for 10 minutes and rinse

Allow face to dry

Apply moisturiser to face and neck

Apply vaseline to lips

Towel dry hair

Apply argan oil

PM

Remove make-up

Wash face (no soap)

Allow to dry

Apply moisturiser to face and neck

Apply vaseline to lips

 

This idea stems from the DOVE campaign, which looks at how people view themselves. I like the idea of bringing normal, everyday people into my performance.

I have developed my initial idea, the new idea is to take pictures of people I find going about their general day-to-day lives and mix these with the magazine pull-outs I have of celebrities. This is to show how inhuman celebrities are made to be.

I have also thought about possible audience interaction. I will split the performance in half. For the first half I will have the audience creating their idea of perfect on my face and hair. The second half will have them creating the media’s idea of perfect. Each time a ‘face’ is created a picture will be taken and these will be added to the walls showing the differences between the media’s perception of perfect and the real perception of perfect.

For the second half, there will be another laptop which will have www.youtube.com on, so the audience can look at make-up tutorials to aid their creation. This will also show the audience how difficult it is to look like a celebrity.

To see how well they worked, I was able to test them first with the help of a friend. This is a Kim Kardashian look.

Here is the outcome.

  

 

WORKS CITED

GossMakeupArtist (2012) How To: Kim Kardashian Concealer Glow Tutorial